By Vilain

By Vilain is for the style-conscious man who wants to take their haircare game to the next level. Our brand is brought to you out of Copenhagen, Denmark: a city alive with art, fashion, partying, and concerts of every kind; tastebud-tempting fine dining; and the 24/7 buzz of innovative business and culture. And just like the city: By Vilain men’s grooming products are a Scandinavian blend of stylish sophistication, professional dynamism, avant-garde edge, and clean minimalism.  

By Vilain was launched by twin brothers and entrepreneurs, Emil and Rasmus Vilain Albrechtsen out of their Aarhus salon in 2013, and the trendsetting brand soon won international recognition in the world of men’s grooming. Since our beginnings, we’ve opened up another location in Denmark’s capital city - Copenhagen. Our brand reflects who we are and where we come from, and our name on the label shows our commitment to uncompromising quality.