Da’Dude story goes back more than 50 years when the mother of one of the founders opened a hair salon in the small surfing coastal town of Varberg, Sweden. She picked up on her passion and in 2015, she took charge of her salon. As a professional hairdresser and salon owner, her main mission is to help people regain their self-confidence, and listen to their stories. So is styling their hair in a way that matches their look, and personality.

Yet, she thought something was missing with the professional products she was using. She wants what’s best for his customers. Not being able to offer them the “full experience” as she imagined it became a source of frustration. So, along with help from her husband, they did what any hyper-passionate person would do. They created the hair product range she needed in her day-to-day job. Starting with Da’ Hair Spray in 2015, only 2 years after she took over her mother’s salon. This is how their Da Dude brand’s story began.Later that year, they introduced Da’Wax. In 2016, they brought another product to the market: Da’Beard Oil. In 2017, they introduced Da’Salt Water Spray - a means to provide that “beach look” hair every day of the year. The latest addition to their little collection is Da’Power Powder, launched in 2019.