Percy Nobleman story starts in early 2012, when frustrated by the ordinary world and the endless ‘faceless’ products available on the high-street, Freddy Furber sought to reinvent what it meant to be a well-groomed 21st-century modern gentleman.

Percy has developed an extensive line of premium men’s grooming products alongside writing a series of comic books to enhance the consumer experience when purchasing each product. The comics were distributed inside the product packaging.

By 2014 the brand had a nationwide listing in Boots. Now in 2023, Percy Nobleman is available in 2,000 stores globally, with recent expansion into the USA and a collaboration with Philips & the One Blade Pro.