Lockhart's was founded when the owner landed a sales job at a local car lot after wrenching on cars for several years to scrape by.  It was at that point he knew he had to do something about his look and really clean himself up. Working on a hot black top pavement all day meant that virtually nothing could hold his hair in the heat so he decided he wanted to create something specifically for his situation. He had formed a good relationship with his barber in downtown Flint, Michigan who was really encouraging him to go forward with crafting an entire line of products. Word spread, and more and more people wanted to try out what he had created so he opened up a simple Etsy page just so he could get his products into his friends hands. From there, customers from all over the world starting asking for specific products and giving critique for product enhancement in their region of the world.

The feedback he received led to more product development out of his own kitchen, and to pretty rapid growth. At this point he had created a healthy following organically online and that helped to form the Facebook group ‘Everything Pomade’ where he gathered even more feedback directly from his customers. He quickly grew his wholesale business across the globe, and he was finally able to quit his car sales job and jump into Lockhart’s full time.